You can add another partnership to the list! We’ve teamed up with one of the largest banks in Canada to increase the exposure of your listings and strengthen the REALTOR® brand.
The Canadian Real Estate Association and Scotiabank have partnered to bring your listings to Scotiabank eHOME, a digital mortgage experience that modernizes how Canadians can get a mortgage.
“People in the market for a new home visit multiple websites during their home buying journey—and not just real estate websites. This partnership with Scotiabank provides a great opportunity to further extend the reach of REALTOR® listings nationally and match home buyers with the right property at a key point in their home buying journey,” said Patrick Pichette, Vice-President, REALTOR.ca.
Users of eHOME can now search for REALTOR® listings directly within the platform—all powered by REALTOR.ca. All leads generated are directed back to the listing agent, and anyone requesting more information is sent to the full listing on REALTOR.ca.
This means more national exposure for your listings from buyers who are ready to purchase homes. Not to mention re-enforcing the value of using a REALTOR®.
How can I get my listings on Scotiabank eHOME?
Your broker needs to allow these permissions through REALTOR.ca DDF®. Using DDF®, brokers can decide which channels listings are sent to, including Scotiabank, The Globe and Mail, TD Bank, Kijiji and more. Talk to your broker about getting setup.
Tell me more about the REALTOR.ca DDF® Advertising Network.
DDF® provides you with several opportunities to increase the exposure of your listings and gain access to listings for display on your website. All listing info sent out through DDF® is accurate and in real time, ensuring your listings are displayed properly wherever they are found online. Talk to your brokerage owner today about getting started with REALTOR.ca DDF® or visit crea.ca/DDF for more info.
Please note: Broker owners from across Canada may opt in to sharing their listings with Scotiabank’s eHOME, however the platform is only available in English.
Are you a brokerage owner? Follow this link to share your brokerage’s listings with Scotiabank eHome.
I am a partner at Home & Condo Market, Brokerage and would like to participate in getting our listings published in Scotiabank ehome.
Hi Mary,
Broker owners must opt in to sharing listings with websites in the advertising network like Scotiabank eHOME. Speak to your broker today to see if REALTOR® settings are enabled, or view your settings in DDF®.
Broker owners can get started with these quick and easy steps:
1. Go to the Settings page on the REALTOR.ca DDF® .
2. Click the checkbox to start sending your listings to Scotiabank (and/or any of the other websites listed).
3. Save changes at bottom of page.
is there a charge for this and if not will there be in the next few years?
Hi Patti,
REALTOR.ca DDF® is available as part of your membership to the Canadian Real Estate Association. Broker owners must opt in to sharing listings on websites in the network.
How can I set up an account?
Hi Stanley,
For listings to appear on Scotiabank eHOME, broker owners must opt in to REALTOR.ca DDF®. Speak to your broker today to see if REALTOR® settings are enabled, or view your settings in DDF®.
Broker owners can get started with these quick and easy steps:
1. Go to the Settings page on the REALTOR.ca DDF® .
2. Click the checkbox to start sending your listings to Scotiabank (and/or any of the other websites listed).
3. Save changes at bottom of page.
If my Brokerage allows this through ddf settings can I shut off the setting for my own listings. What happens to any leads or inquiries that come fin on my listings? Are they all sent to me or are the distributed to others?
Hi Peter,
You can turn off the feed for your own listings using field 60 in your MLS® System. You aren’t able to individually turn off this option using DDF®. Any leads or inquiries that come through our Real Estate Advertising and Partner Websites are returned to the owner of the listing.
This is great, are there any plans for CREA to add more sites like this to DDF?
Thank you for your comment. We are always accepting applications for Partners and Real Estate Advertising Websites. Keep your eyes on this blog, our social channels and make sure you are receiving CREA emails to stay up to date on new websites added to DDF®.