As a REALTOR®, you want to make sure your listings are seen and potential clients can find you.
Well, there’s no better place to start than REALTOR.ca! With an average of 1.5 million visits each day—including a total of 19 million REALTOR® profile views in 2023—we can proudly say REALTOR.ca is the No. 1 real estate platform in Canada*.
The best part? You own it via your membership in CREA. A primary objective of REALTOR.ca is to create a platform that supports your business. And one of the best ways you can get it to work better for you is by keeping your REALTOR® profile up-to-date.
Look at some of these numbers.
Consumers know and trust REALTOR.ca
With more active listings than any other real estate platform in Canada, REALTOR.ca remains a trusted resource. Here’s how REALTOR.ca connected consumers with REALTORS® in 2023:
Who’s using REALTOR.ca?
Consumers are looking for their next place to call home on REALTOR.ca, with 46.2% of visitors being repeat buyers. An additional 41.9% are first-time buyers.
Knowing this, we want to make sure REALTOR.ca provides valuable information your clients can use, no matter where they are in their journey. Check out the REALTOR.ca Living Room blog where there’s a ton of content for both first-time buyers and repeat buyers.
Did you know? The REALTOR.ca Living Room blog received more than 1.8 million visits in 2023. Make sure to share relevant articles with your clients to provide them with even more knowledge about the current market, insights, and real-estate related trends.
In 2023, we also saw a 23% increase in the number REALTOR.ca consumer accounts. More than 546,000 new accounts were created demonstrating how consumers value the platform and its services.
What does this mean for REALTORS®?
REALTORS® lead busy lives, so think of REALTOR.ca as a marketing tool or assistant you can always rely on to get the job done. It can be a source for leads and information you don’t have to generate yourself and help your listings shine all over the internet without having to deal with multiple platforms. In addition to housing your listings, you can make the most of REALTOR.ca by:
- keeping your REALTOR.ca profile up to date so the 5.1 million people looking for a REALTOR® on REALTOR.ca can find you;
- talking to your brokerage owner about getting started with REALTOR.ca DDF® to offer more to clients;
- monitoring real estate data on REALTOR.ca Local Insights in your local market; and
- sharing REALTOR.ca Living Room blog content with your clients for on trend, expertly crafted articles about Canadian real estate, saving you time in content creation.
REALTOR.ca is for REALTORS®, by REALTORS® and is always looking for ways to make your job easier with tools that connect you with home buyers and sellers.
We’re excited to see what 2024 has in store as we continue to develop its technological capabilities and deepen Canadians’ relationship with the platform.
*Based on market share. Market share = web and mobile traffic to Canadian real estate websites on average per month, ComScore, 2023
