Lifestyle is increasingly more important for today’s home buyer. Providing detailed information on schools, businesses, transit and daycares helps consumers make better, more informed decisions when it comes to selecting a neighbourhood.
A 2017 Pollfish survey found that 90% of prospective home buyers place great importance on location and nearby amenities when buying a home.
Currently, neighbourhood characteristics are retrieved from several sources, including Google Maps, REALTORS®, as well as friends and relatives. With all those potential sources of information, 80% of prospective home buyers feel overwhelmed when trying to compare properties with respect to location and nearby amenities.
The survey examined three different types of neighbourhood characteristics, including:
- filters based on location features, such as “pedestrian friendly”, “quiet”, “groceries”, or “transit friendly”;
- scores ranked on a scale from one to five for each location feature; and
- more detailed information on a location, such as nearby public transit routes.
This information was considered helpful by more than 90% of prospective home buyers. In addition, at least 80% of these buyers said they would be more likely to use a real estate website that includes lifestyle information.
We teamed up with @local_logic to include more neighbourhood details in all @REALTORdotca listings on desktop (mobile coming early June). Check it out: https://t.co/4V4i3NO9Zg. pic.twitter.com/q6kT2tzcOI
— CREA | ACI (@CREA_ACI) May 4, 2018
Local Logic™ has since teamed up with CREA to better serve consumers throughout their journey on REALTOR.ca.
As a data services company, Local Logic™ collects and shares location characteristics to assist prospective buyers and real estate professionals in finding the ideal neighbourhood.
Now, your property listings on REALTOR.ca include enhanced neighbourhood information. The hyper-localized insights showcase neighbourhood information, including nearby schools, amenities, daycares and more.
Not only does it enhance your listing, but it also generates more leads for you. Patrick Pichette, Interim Vice-President of Marketing and IT at CREA echoes this sentiment.
“Through a pilot on REALTOR.ca, we saw a significant increase in the number of consumers who connected with REALTORS® from listings with this hyper-localized neighbourhood information so it’s clearly influential in the home buying journey” said Pichette.
Do these survey results reflect your experience with clients? Let us know in the Comments section below.
