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Welcome to the career where you can establish your own work hours! You must be driven, determined, smart, and willing to make a supreme effort when first getting started. Don’t worry, that hard work pays off.
While your head might already be swimming with new ideas, processes, and regulations – here are some basic “DOs” and “DON’Ts” to remember as you’re getting starting:
- DON’T recreate the wheel.
Begin with people you already know; contacts from your “sphere of influence.” Let them know you’re in the real estate business and send them a personal note with a business card attached. - DO volunteer!
Make yourself available to work open houses for other agents in your office. This is a great way to help find a buyer for the home or land your first client. The more people you talk to about real estate, the more you’re able to practice and develop your internal script – and the greater your chances of success. - DON’T be left unprepared.
Become a specialist in your location. Get the facts on recent sales and what is currently on the market in close proximity. Always do your homework and think before you speak. - DO embrace technology.
There are many ways to generate clients either online, on the phone or face-to-face. I try to emphasize the importance of adapting and integrating new technologies to stay competitive. Technology has advanced to allow us to give more accurate information in a timely matter. This is great when you are showing your competency to potential clients because you should be professional, organized, and current. - More specifically, DO get on the web!
Potential clients may be turning to the web to help make their real estate decisions. The more accessible you are, the greater your chances of being selected. Start by searching your name to see what pops up and help identify potential areas for improvement.
Of course, be sure to take advantage of the tools and resources available to you: talk to your brokerage about how they can help support your success, get involved with your local real estate Board or Association, and meet other new REALTORS® through the Young Professionals Network in your area. You’ll find there are a lot of people who DO want to help you, DON’T be afraid to take advantage!
Thanks to Branden for sharing his list of DOs and DON’Ts for new REALTORS®! What would you tell someone new to the industry? Share in the Comments below.
