Subtej Nijjar is one of the founding partners of Union Creative, the advertising agency behind CREA’s recent national ad campaigns. Subtej (known as Sub) has over 14 years of strategic and digital planning experience working on global brands like IBM, Microsoft, IKEA, Unilever, Best Buy, Under Armour, and Domino’s, as well as Canadian clients in industries ranging from consumer packaged goods to not-for-profits. In 2005, Sub was named one of Marketing Magazine’s "Ones to Watch." While he was flattered by the honour, as the father of three young children, he has his own ones to watch and considers them his greatest achievement.